Beauty Trends 2020

Updated: Dec 16, 2020

'What's next in beauty' is always on the minds of cosmetic companies. Here's a list of what to expect next from beauty brands across the globe.





Self-care in skin-care

Now, more than ever, the younger generations are more anxious and concerned about their mental health. We have taken a greater interest into how to take care of our mental health, as well as our physical health.


Consumers are more likely to respond positively to a brand who supports mental health issues, and provides calmness and serenity.

Brands have decided to link taking care of your mentality, and your skin - to give the ultimate marketing package. And we love it.



Microbiome skincare


What is microbiome skincare?

Okay, so we've all heard of gut bacteria - and how having a healthy balance of 'good' bacteria is good for you... well now, scientists have discovered that our skin has a similar system. You can now purchase products that help maintain a health microbiome on your skin.


What makes up your skin's microbiome?

The skin microbiome is the billions of bacteria, fungi, and viruses that comprise the skin microbiota. The more variety in strains of bacteria, the healthier.


Why is the skin's microbiome important?

Scientists in Europe have analysed the microbiomes of several individuals. Some were found to have a large variety of bacteria, whereas other individuals had larger numbers and less strains of bacteria.


If the microbiome is disrupted, it can lead to eczema, psoriasis, perioral dermatitis and acne, to name a few.


How to maintain a healthy skin microbiome?

Firstly, do not use harsh cosmetics on your skin.

These include: deep exfoliators and anti-bacterial products on your face.

These strip your skin of the healthy microorganisms, which you want to keep.


If you are afraid that you have indeed stripped these good micro-organisms off your skin, there is still hope.

The new generation of cosmetics contain pro and pre-biotics which help restore the healthy balance of bacteria back onto your skin.



Anti-pollution skincare

In our ever-growing world, air pollution remains the top environmental killer.

Have you ever wondered how the pollution from car exhausts, agriculture and factories have on your skin?


How does pollution affect the skin?

Your skin is the largest interface which has direct contact with the air, so it's understandable that it will be affected by changes in pollutant levels.

  • Speeds up skin ageing

  • Increases chances of dark spots

  • Skin problems such as acne, worsen

  • Dullness of skin

  • Sensitivity

  • Dehydration and loss of elasticity


What are the active ingredients of anti-pollution skincare?

  • Algae and kelp

  • Antioxidants (Vitamins A, C + E)

  • Sea-salt minerals


The return of colour

2019 saw a decline in consumerism of coloured cosmetics such as eyeshadow, however, beauty experts predict that 2020 will be the year of colour experimentation. Popularised by shows such as 'euphoria', fashion shows and editorial makeup.


Not surprisingly, the global pandemic has given most the opportunity to stay at home and experiment with new looks, more bold and colourful than ever.



Men to make a Mark

(No, I didn't capitalise the m on Mark by accident, it's a play on words Karen.)


Skincare never had a gender. But cosmetic brands always market their products to women. It's understandable that women have taken a greater interest in skincare, however, brands are now launching new ranges of products - targeting men in particular. Let's face it, men want to have good glowing skin as well right?


The movement of men in makeup has been around for a short time now, and brands are starting to catch on. More and more beauty brands are using male influencers and models in makeup campaigns to promote inclusivity - making the market more open to men.


Brands are trying to market cosmetics to men, without emasculating them. This is a great step forward for the beauty industry, however it provides barriers which separate male and female cosmetics - which shouldn't take place. Cosmetics have no gender, although this is simply a marketing strategy.





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